How to Create a Bursting Content Calendar

How to Create a Bursting Content Calendar

Going into a new year we always like to look at what we need to do to make elements of our content marketing get better, and this year is no different. Since content is still the once and future king, it is completely appropriate to give it importance.

We need to do this, keeping in mind of course that the landscape for content marketing at present demands quality, and a little bit more extensive work, which means planning and leverage are two key elements we’ll need to embrace.

So let’s dive right into what you should consider when working on your content marketing planning.

7 Ideas for content that you can utilize

Video It’s been said every year for quite a while, but video simply refuses to cool off. It will experience another spike in growth this year, and is a perfect vehicle for delivering content. Make it your business to either begin or maximize your video marketing footprint this year.

Utilize and expand your social media Social will do many wonderful things for content marketing, Not only does it inform you well about what your audience is interested in, it is an ideal vehicle for promotion and reach.

Looking back  Take a journey down memory lane and figure out what proved helpful for your audience last year. This can easily be done by looking at site analytics and customer comments, to see what struck a chord last year.

Ask the horse’s mouth Ask your audience directly what they like or want to see, by means of a poll, quiz, contest or survey. Bribe them if necessary!

Get into Repurposing your content What worked before can work again, in a slightly different form. A popular post can transform into a video, slideshow, Facebook post or more.

Content Curation Curating awesome content from other sites is a very good way to import great content, gain authority and offer value for your readers.

Try something new There are surely forms of content you’ve yet to try that your audience may find interesting and informative. This could possibly include podcasts, image directories like Pinterest and Instagram, or more. Don’t be afraid to experiment!

Luke Harlan
Marketing Strategist

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