For instance, building a website from the ground up requires a skill set you probably don’t have, and would take time to learn. Easier to hire that out.
One more advantage being whispered about lately, is that even non-linked social mentions will be the recipients of some Google love in the search results.
Since there is no argument that now is the age of content marketing, the question then turns into how do we get our content noticed amongst the ocean of competing voices out there? So what’s the current best practice for getting your voice heard above the others fighting for attention?
Everyone wants better conversions. Conversions are required to stay in business, so the science of conversion optimization is taking on more and more importance. Even the smallest change can increase or decrease conversions, so you’ll want to get really good at this!
These days, understanding what you can and can’t do with backlinks can be totally confusing, and lead to missteps and possibly even penalties.