For a long time Paid Search (PPC) and Organic SEO (Search Engine Optimization) strategies have been thought of as either/or, but the smart marketer can make both of these strategies work well for them.
When was the last time you thought about optimizing your web images? Leaving them un-optimized can significantly hurt your site in a number of ways.
Every year the folks over at Moz come out with what has proven to be the authoritative annual report on local search ranking factors.
Building your own brand online consists of a lot of small steps (and a few big ones) meant to put you in a position to gain trust and authority for yourself online.
A Sane Plan for Keeping Up with Your Social Media Simply having social media accounts for your business is a good start, but you are not likely to get any substantial benefit from social media if you aren’t making regular posts and engaging with your readers. The problem many companies face is how to find time and what specifically to… read more →