Why You Desperately Need a Company Blog!

Why You Desperately Need a Company Blog!

When your online reputation could take a debilitating hit in seconds, you need to have a plan to make sure you not only can manage it, but recover from any damage that’s been done, warranted or not. This is the essence of online reputation management.

What can you do to actively safeguard your online reputation with a company blog?

Far and away the best line of defense with regards to your online reputation is making effective and regular use of your company blog. Posting fresh and relevant content can help negate any affects from the occasional negative social media entry, and provide you with additional search benefits as well! In s study by Econsultancy and Adobe, content marketing is deemed the number one priority for online marketers in 2013, and it can be also a great tool for reputation management.

Why posting to your company blog makes a difference!

Posting consistently to your company blog has a number of benefits, from having a forum you control to announce new products, build relationships, establish authority and much more. But for the purposes we’re talking about here, the best way that your blog can make a difference is that posts made here will dominate the search results about your brand. Google will look upon your blog posts as more authoritative than the occasional tweet or Facebook posting, and will rank them higher in the search results. This means that most if not all negative entries will usually end up buried far down, away from searching eyes. The only time this may not be the case is in the case of a big flare-up that is getting LOTS of attention, in that case you’ll be forced to take additional measures along with posting to your blog.

5 Tips to get you started with your company blog!

  1. Make sure you post at the very least several times per week. This will also significantly boost the amount of content you have circulating on the internet touting your brand.
  2. Employ smart use of keywords that you want to be found in search for, as well as your brand name.
  3. Be interesting! Use personality, current events and aim for shareable content.
  4. Be sure to dovetail with your social media channels, by linking out to them and vice versa.
  5. Be yourself! Even if you are a business, you don’t want to sound like one!

So, get started today on your company blog.