7 Great Conversion Tips that Will Make You More Money in 2015

See 7 Killer Conversion Tips Sure to Pay Off in 2015

Everyone wants better conversions. Conversions are required to stay in business, so the science of conversion optimization is taking on more and more importance.

Even the smallest change can increase or decrease conversions, so you’ll want to get really good at this!

For now though we will look at 7 tips for improving conversions to get you started down the road to more profits!

7 Suggestions for significantly better conversion

Limit options – If you’re having people fill out unnecessary fields on web forms, or just giving them too many things to choose from, you’re likely shooting yourself in the foot. Limit the hoops people have to jump through, and you may see more conversions.

Test it all – Test every element of sales pages, as this is where you make your money. One single word misplaced can be the difference between a sale or nothing. Use A/B tests, as they are less onerous to run and can give you quick results.

Understand colors – Color in sales is actually a science, and the wrong color can send the wrong message subliminally. Make sure your colors are conveying the message you want them to!

Videos and images are powerful – The brain processes visual media 60,000 times faster than textual data. Not just any images and videos will do however, as you still need to test these as well.

Take care with your calls to action – Don’t use the stock buttons everyone else does. Make sure you test the shape, wording, placement and colors of your calls to action and buy buttons.

Take away unneeded navigation – Which in the case of your sales pages, means everything but the call to action buttons. Don’t give your prospect the opportunity to be distracted from the action you want them to take.

Rely on data, not emotion – Make sure your decisions are informed by data, and not emotion. Just because you like something doesn’t mean it will convert. Test and be ruthless when it comes to conversion optimization!

Luke Harlan
Marketing Strategist

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