LinkedIn: The Social Network Businesses Should Love

LinkedIn: The Social Network for Business


LinkedIn (LI) should be ranked among the big three of social media sites, right along with Facebook and Twitter. But LinkedIn is in fact more important for your business because as opposed to its rivals, this social-media site focuses specifically on business. Put simply, you won’t have people on LinkedIn posting how good their corn flakes tasted today.

How Companies are Leveraging LinkedIn

When you operate a business your time is limited. So why should you bother? Listed below are some ways your peers and competitors are using LI to their advantage:

  1. Sharing Wins: Promoting your successes is just good marketing. It makes you look good to prospective customers. And with 2 million C-level executives utilizing the site, you might find yourself with a few influential new friends.
  2. Getting Referrals: LinkedIn makes it easy to get peer and client endorsements for the work you do. Best part? When someone recommends you or writes a testimonial, everyone within your network sees it in his or her activity feed. This kind of social proof is the BEST way to get new business.
  3. Finding New Talent: If your business keeps growing, you’ll undoubtedly need to hire new employees. LinkedIn is a fantastic place—scratch that, it’s the BEST place—to find new players to add to your team.
  4. Promoting Events: LinkedIn’s event feature is a game changer! It has never been so easy to spread the news and drum up excitement about upcoming events, sales and meet ups. You can also use their service directory to find professional event planners to help you.
  5. Boosting Website Traffic: Here’s a little-known secret about LinkedIn: it’s very influential with Google, if you have a presence on LinkedIn, you’re likely to notice a bump in search engine visibility, too. More eyeballs, more customers!
  6. Getting Answers: You can actually uncover great information on both marketing and building a successful business from other pros in LinkedIn Answers and Groups. You will find over 2000 groups specializing in small-business-related topics.
  7. Finding Investors, Vendors and Partners: It’s a Networker’s paradise. Regardless of whether you require some capital, a new accounting firm, or a business partner, you’re not going to find a better resource than LinkedIn. Anywhere.

We’re just scratching the surface here as the rewards don’t stop there. Go to LinkedIn, set up a page for your business and see for yourself. I realize your time is limited, but trust me, it’s worth it. Time is your money.

To Your Success!

Luke Harlan
Marketing Strategist

p.s. Get started on LinkedIn today.