SEO Best Practices

Local SEO: Current Best Practices

As Google keeps getting better at refining their local algorithm, we’re finding that local SEO is taking on even more hats we need to wear. You need to be mindful of an ever-growing number of aspects that make up local SEO. While that is true, what’s also true is the opportunity that exists for those willing to do the work to get it right.

Toward that goal, we’ve listed several best practices you’ll want to be aware of when it comes to local SEO. Some might not be new to you, while others will. Remember, it’s a stew, and all of it works together to make it tasty!

Local SEO Best Practices

Site speed Make your site a speed demon: it matters as a Google ranking signal.

Mobile If you’re looking to lose out on half the traffic on the Web these days, go ahead and forego making a responsive mobile design of your site.

On-page SEO Ensure that your title tags, descriptions, internal links and website schema are all representing your business the way they should.

Get more Reviews and Citations Reviews are starting to overtake citations, but for now both are still important.

Acquire high-quality links Make it your business to get the best links you can, from relevant high authority sites and high traffic sites. This is best if it emanates from your content.

Color your content local In addition to giving Google clues to where your business needs to be found for, it is also very useful for your visitors.

Geotag your images Geo-tagging your images with local geographic information tells Google what it needs to know, and greatly boosts your chances of showing up accurately in Maps.

Encourage social signals Besides likely being a search engine signal, social media can become a far-reaching evangelist for your brand.

NAP data As always, ensuring that your business information is consistent across ALL your platforms is a must. You should probably start right here!

Given all of this, doing well in local requires you to cover a number of areas, but keep your focus on making your SEO work for you, and not the other way around, by keeping sales and conversions front of mind at all times.

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