Understanding the Recent Local Search Ranking Factors

Know What’s Happening with Local Search Ranking?

Every year the folks over at Moz come out with what has proven to be the authoritative annual report on local search ranking factors. They poll experts in the field and produce an easy to read and comprehend report that details the empirical evidence of how Google is ranking local pages.

In an attempt to sum up what can be a SEO geek speak fest, here are our main takeaways from the report for what is working in local search rankings.

Top local search ranking factors 2014

User Behavior matters Google is now paying particular attention to what your user does while they’re on your site. They are viewing clickthroughs, filling out forms, even getting directions as a sign that your site is providing a good search experience.

Proximity to the searcher Google’s algorithm is becoming more adept at GEOI locating your user, and sending them to appropriate results. They are even being able to detect desktop locations better, a large advance form even last year.

Your domain’s authority This is rising fast. If you are a brand and are engaged in building authority and presence in the search engines, more and more Google is deciphering this and helping your pages to rank in front of the more spammy results.

Citations still work Citations are still a large part of the plan, and even unlinked citations from an authority site are appearing to be very useful and advantageous. Still strive to acquire more and better citations as part of ranking well locally.

On-Page SEO signals rule The biggest factor in this year’s survey was again on-page SEO. The presence of NAP data, (name, address, phone) keywords in titles, domain authority and GEO locators among others are still leading the way when it comes to getting you great results in local rankings.

The whole report is well worth reading and can be found on this page.

Luke Harlan
Marketing Strategist

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