How to Build Your Brand Online

How to Build Your Brand Online

Building your own brand online consists of a lot of small steps (and a few big ones) meant to put you in a position to gain trust and authority for yourself online. You may have the best shop downtown, but if you don’t have an online presence, you simply won’t exist for anyone who doesn’t know that or searches online.

In order to take your brand online you should do some very basic steps to get going.

Let’s take a look at four steps to get you going with building your brand online.

Four easy steps to take your brand online

Getting your brand known and trusted by the Web is the task set before you. Start by using these steps to help you get there!

Know who your audience is – You might have an idea of who you would like to appeal to, but this is the time to do some research and see not only who your ideal customer is, but who you will be in competition with for their interest.

Secure your Web properties – Purchasing a domain name for your brand that accurately reflects your business is essential. Have a website built. Don’t choose a free site you see advertised, as this will severely limit your opportunities and you won’t really own anything. Bite the bullet, secure web hosting, and get a site built that you can be happy with for a while.

Get Social – Sign up for and create social media pages that you can publish to. These might be different for every business, but for almost all they will include Facebook, Twitter, LinkedIn and YouTube. Ensure your contact information is the same across all of these properties, along with your website. This is essential for ranking well with Google.

Create content and engage – Begin posting and publishing across your new Web properties. This can seem tedious and unfruitful at first, but it’s an important step. Cross promote from one to the other. For instance, announce a new blog post on Facebook or Twitter, etc. Once you begin to have people comment and engage with you, you are set to take your brand to the next level, that of establishing authority in your space, a topic for another day!

Luke Harlan
Marketing Strategist

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