What Components to Test On Your Landing Pages

See Which Landing Pages Elements You Need to Test!

We know we need to test our various landing pages for numerous things. The problem with that is most of us haven’t yet learned not only what we need to test for, but also how to do it.

Testing is far and away the most effective way to help improve conversions, which means money. Testing your landing pages needs to be embraced in the most nurturing way possible, for it can be the difference between success and failure in both individual campaigns and even your entire business.

Let’s have a look at some of the items that ought to be tested on your landing pages.

What you should test on your landing pages

Headlines This may be the only thing they see before they decide to read on or leave, so it needs to be good. It can be as small a matter as a single word!

Specific colors and elements Color in particular can play a large role in conversions, and in fact there is a whole science of color associated with consumer behavior. This, as well as other design elements need to be tested for the most effective combinations for your landing pages.

Visual elements This means primarily videos and imagery. Very often a video that is the wrong style or an image that doesn’t convey what you want can send traffic streaming from your page.

Your sales copy One of the trickier elements to test, it is without a doubt one of the most important. Setting just the right message, at the proper length and tone is essential for success. This requires testing!

Prices Unsure about the best price at which to offer your items? There is no better way to determine this than by testing. Your consumers will let you know in no uncertain terms, which price converts better.

Terms Sometimes your terms will need testing, to see if there are any hindrances. This can be especially true in higher priced offers.

Call to action text and buttons The text on your buttons and the shape and color of the buttons themselves are items you should test. Certain colors and text are more persuasive than others, so test this item carefully!

Luke Harlan
Marketing Strategist

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