What’s in your Marketing Plan?

What’s in your Marketing Plan?

Getting a comprehensive and workable marketing plan together for your online business should be one of the first orders of the day for 2015.

Knowing what direction we’re headed is always a good idea, and with something as many-headed as an online business, organization and a clear plan are a necessity.

But what should you really include in your plan for marketing in 2015? What specific items or initiatives stand out as things that will propel your business to where you want it to go, and not merely stand pat. Let’s have a look at 5 things you’ll want to consider when crating your 2015 marketing plan.

5 Ideas to consider including in your 2015 marketing plan

Create a content marketing initiative If one of your aims in 2015 is to create and post more content, and it should be, understand that doing so can help in several ways. Not only for the immediate benefits of new and fresh content for your web properties, but also providing you the power to repurpose some of that into various forms, multiplying your efforts.

Dive deep into video If you haven’t yet started making video an integral piece of your marketing plan, the time is now! There are many ways to do this, and a lot of them don’t require you to even be on camera, so being camera shy is no longer an excuse!

Invest in your SEO If your site or content has SEO issues, and you aren’t ranking as highly as you would like in Google’s organic search results, maybe it’s time to invest some time or money or both into improving your SEO. It will be money well spent.

Find other sources of traffic Make it your business to look into other forms of web traffic, and start using them. Simply putting all your eggs into the Google basket has never been wise, and considering that there are numerous great traffic sources available, the time is now. Perhaps it’s time for you to finally get into paid traffic as well this year.

Build more products and diversify your line Could this be the year you add a product or two into your business? If so, this too will require lots of planning, and most definitely needs to a part of your annual plan, as it will demand lots of time and effort to get this done.

Luke Harlan
Marketing Strategist

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