Is Your Website Mobile Friendly?

Is Your Business’ Website Mobile Friendly?

Our economy (depending on who you are listening to) is recovering…but slowly. However , Wall Street seems to have recovered nicely while many of you on Main Street are still worrying about losing their jobs to cutbacks and also their homes to foreclosure. Furthermore, many Americans remain burdened by credit card debt. In other words, same stuff, different day.  Again…these are still trying times for consumers

Yet, Here’s what that means for you as a small business owner or in charge of bringing more opportunity for the company: You simply can’t risk making it more difficult for people to buy your products or services. Unfortunately, many local businesses aren’t making things easy with regards to their websites. As more people are searching for nearby businesses with their mobile devices (according to the Google gods, 1 in 3 searches are for local information) businesses are still running antiquated sites that look like…. crap (let’s face it) on smartphones and tablets. I would even go as far as just plain insufficient all around on any device and not just mobile friendly.

So, Are you chasing away customers?

At first look, this may look like another small problem you’ll “get around to” right after checking to make sure your tires are properly inflated. It’s not, unfortunately. As those strategy guys and gals at MarketingVOX recently pointed out, there are very real financial penalties for having a mobile-unfriendly website. And as a growing number of consumers use mobile devices to access the web, the penalties are getting stronger. In a recent post, MarketingVOX highlighted research from Google showing that:

  • 2/3 of consumers say that they’re more likely to buy products and services from a mobile-friendly site.
  • 61 percent of consumers say that they’ll quickly leave a mobile site if they can’t find the data they need immediately.

Those are startling statistics. Here’s the silver lining: Nearly 3/4 claim that they’re more prone to come back to a mobile-friendly website. So your mission is clear…

Making Your Website Mobile Friendly

Your Mobile Friendly challenge….

What type of mobile experience are you offering for your prospects and customers? If it’s bad, the research from Google is unequivocal: you’re losing customers. If it’s a good experience, you’re probably taking them from your competitors. It’s not hard to see why mobile website optimization is important.

Look around you. Chances are good you’ll see someone hunched over a mobile device, swiping away on their iPhone, Android tablet or Kindle e-reader. This isn’t a passing fad. More a sad addiction. In fact, a recent report from Morgan Stanley projects that web surfing on mobile devices will outpace web browsing on personal computers within the next year. And according to a joint Google/Ipsos study, after consumers search for a business via mobile, 61% say they make a phone call and 59% say they actually go to the business!

Can you guess which businesses are going to hear the phone ring? Yes, the ones with mobile-ready websites. If you have a smartphone, here’s your homework: pull up your site using your mobile web browser. If your site looks cramped or unreadable, you know what you need to do: fix it. Get help if you need it! Otherwise, you’re in danger of losing what every business depends upon. Paying customers.

To Your Success!

Luke Harlan
Marketing Strategist

p.s. Check To See if Your Site is Mobile Friendly.