Mobile Marketing For Business

Mobile Marketing For Business

5 Marketing Strategies Big Business Doesn’t Want Small Business to Know About

But you wouldn’t know it looking at the mobile marketing activities of many local businesses…

While it’s true that the mobile revolution is here, small business owners are still struggling to understand changing consumer behavior. In a Web.com survey of 500 small-business owners, only 26 percent of respondents said they’ve invested time and money in ensuring that their site was optimized for mobile devices. What does this mean for you? It means you have a great chance to get noticed as a leader among local businesses—and poach competitors’ customers in the process!

Since we are now seeing more than half of all searches occurring on a mobile device of some sort, the time is now to take advantage of this. Listed below are five proven ways mobile marketing can help local businesses on a budget.

  1. Optimize the website for Mobile Users – Google did a survey and found that 61 percent of consumers will leave a website if it is not properly optimized for mobile users. Without having a mobile optimized site, everything else falls by the wayside. The site must be mobile friendly and available on all platforms.
  2. Get into Mobile Ads – As surprising as it may seem, mobile ad platforms are often cheap and effective. Also, there is a lot of inventory going unsold every month, keeping prices down. Now would be the time to explore mobile ads.
  3. SMS and Push Notifications – SMS messages (text messages) have a great open rate. According to Frost and Sullivan, they are opened at an amazing 95 percent! Push notifications are an execllent way to keep in contact with your customers who choose to opt-in.
  4. Using Mobile with Your Social Media – Having the capability to connect real-time with your social networks and send links to coupons, specials, events and even a link to your latest YouTube video is a quick way to not only increase traffic and buzz, but also to aid your site’s search engine ranking. Google hangouts are now becoming a new and exciting way to reach potential customers in real-time.
  5. Location Based Marketing and Passbook – Your small business must be found on the web. In the past, it meant Foursquare and Yelp. While this still applies, you also have to start investigating new technology like Passbook also. Passbook is an excellent new app that enables its user to store all kinds of stuff like boarding passes, gift cards, coupons, store cards, coupons and all kinds of mobile payments.

Using mobile marketing in local small business doesn’t need to be either complicated or expensive. The secret is to gather knowledge first, and add pieces along the way for the best mobile marketing.