How to Avoid Costly SEO Blunders

How to Avoid These Costly SEO Blunders

It can be tough enough getting your pages ranked well in Google, so to inadvertently (or worse – intentionally) make it harder by committing SEO mistakes that either kick you out or keep you out is a total unforced error, and one to avoid at all costs.

While often these are unintentional blunders, it’s your job to be aware of these types of things, so that you can help your business keep progressing upwards in the search rankings. Mistakes lead only to bad things, like lost sales, leads, rankings and visitors.

So to help you avoid these expensive and foolish mistakes, let’s take a peek at 5 common SEO goofs that can cost you big time!

5 SEO Mistakes you don’t want to make!

Poor On-Page SEO –To put it simply, Google has more than 200 ranking factors that it uses to properly categorize and rank your website. Much of this can be found in the on-page SEO that is done, not done, or done badly. Make sure each page has a proper title tag and description, images are properly tagged, and be sure page load times are quick.

All the same keywords – The days of keyword manipulation are over, and to intentionally use the same keywords dozens of times is particularly foolish. Keywords are still necessary, but try not to hit visitors over the head with them, and make sure you include relevant verbiage throughout the page as well

Duplicate content pages on your site – An easy way to get penalized by Google is having duplicate content on your site. It appears to them as though you are trying to get more pages ranked for the same keywords by using the same content. Whether or not it’s your intention, it will cost you. Try looking in your Google Webmaster Tools account to tell if they find any issues with this.

Bad link profile – If you are in the practice of buying links for your sites, your days are numbered as far as rankings in Google are concerned. The algorithm is getting better and better at ferreting out bad links and imposing penalties on the sites that are using them. A word to the wise…

Your pages aren’t indexable – There are number of technical issues that can stop Google from finding and indexing your pages, which would obviously be bad. These include broken links, bad redirect and flash, among others.

Luke Harlan
Marketing Strategist

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