How Online Coupons are Still Important to Your Business

Check Out How Online Coupons are Still Important to Your Business

We sincerely hope you haven’t made the mistake of assuming that online coupons are no longer a viable method to use in your marketing mix, because you might be making a costly mistake!

The fact is, 55% of all internet users now regularly access and use online coupons, resulting in more and higher sales. Clearly the consumer has gotten more comfortable couponing, and now make searching for coupon deals an integral part of the shopping process.

Not only that, but now that the kinks in offering and redeeming online coupons have been predominantly worked out, there are many more access points than ever. Let’s check out 7 places it would be wise to consider advertising with coupons.

7 Hot spots to advertise with your coupons

Valpak – An offline service that reaches consumers through the mailbox, Valpak is a trusted direct marketing mailer, that consumers are used to seeing.

Red Plum – Another offliner that is now online as well, Red Plum is known for physical coupons that come in your Sunday newspaper. They also have an online and direct mail component.

Groupon – The Big Daddy of online couponing, Groupon has matured and grown into a trusted online resource for deals.

Living Social – Another site like Groupon, they specialize in daily deals, yet have tons of offers in many different areas.

Yelp for Business – Not only is Yelp a major player when it comes to citations and online reviews, Yelp Deals allow you to offer coupons much like Groupon but a bit less expensive. A beneficial one to use if you have a good set of reviews there.

RetailMeNot – A leader in this space, RetailMeNot is the largest digital coupon site in the U.S. offering over half a million coupons at any time. While many think this is an venue for only large vendors, there are many small businesses as well.

Your email newsletter – Make sure that if you have a current email list you are sending offers to them. This form of email advertising works very well, and results in better open rates, higher transactions, and significantly improved customer loyalty.

Luke Harlan
Marketing Strategist

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