Why and How You Need to be Using Paid Promotions on your Content

Have You Considered Using Paid Promotions for Your Content?

Since there is no argument that now is the age of content marketing, the question then turns into how do we get our content noticed amongst the ocean of competing voices out there?

So what’s the current best practice for getting your voice heard above the others fighting for attention?

One way people are getting their content viewed and shared is through the use of something called paid social promotion. You might not have come across this before, so let’s define it and see exactly what it can do for us.

Exactly what is paid social promotions?

Paid social promotions, or paid social ads, is the technique of buying ads that promote your content. Ever since social networks have virtually taken over the Web, and brought words and concepts like virality and social sharing into our consciousness, it was only a matter of time before marketers began to find a way to exploit this. What’s more, it’s a great deal better than before, because the potential to reach an audience much larger than your own, right now, for pennies is something no one should discount.

Where should I do this?

It seems there are new ad platforms springing up every day, but for our purposes we’ll stick to a handful you may already have head of.

Facebook – Facebook ads are the top platform to work with at this time, for just about any purpose. The targeting capabilities alone, combined with the prospect of being able to reach a vast audience not yet your own is extremely enticing. Not only that, the ad platform itself is quite easy to use, and can be very cost-effective.

Twitter – Promoted Tweets work wonderfully for this sort of promotions, and you are able to target prospects by keyword and who they follow.

LinkedIn – LinkedIn is coming on fast, and their Sponsored Updates can work very well, particularly if you are a B2B.

Reddit – Using Reddit can be a little tricky, as they are somewhat finicky, but the rewards are great if you manage to get going here. Use the niche ad option on their ad platform, as the home page traffic can be problematic and rather untargeted.

Luke Harlan
Marketing Strategist

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