5 SEO Mistakes Even the Pros Make

5 SEO Mistakes Even the Pros Make

It’s very easy to screw up your own SEO, and if you’ve hired someone else to do it for you, that doubles the anguish when they also make these sorts of mistakes. (You just paid for it!)

Whether do it yourself or hire your SEO out, you need to be aware of what not only just doesn’t work, but also what may actually be counter-productive, and damage you even more.

Let’s have a look at 5 SEO mistakes that are easy to make and sometimes hard to undo.

5 SEO blunders you’ll want to avoid at all costs!

Keywords and anchor text Google has now polished the search engine algorithm to the point now where it can easily detect heavy-handed attempts to game the system. No longer can you get away with much, and the resulting penalties can be harsh if you’re caught trying. Instead, aim for natural keyword profiles with a lot of related verbiage, and in conjunction with that, a diversified and sensible anchor text policy using naturally occurring keywords, naked URLs, and other generic terms.

Using Tags and Tag clouds Bad idea. The first reason is that it automatically results in duplicate content issues, and second, it uses up valuable virtual real estate.

Don’t use Flash In the quest for some stunning visual effect, many designers are tempted (or forced) to use Flash. The harm done to your SEO and mobile can make it very unwise to do this.

Not optimizing for Mobile Since over half of all web users now get here via a mobile device, you must make sure you recognize and account for this. Google also now devalues unresponsive pages in search with the label that your page “May not work on your device”.

Poor internal linking The plethora of recent Google updates has made this one of the last bastions of effective on-site SEO that really works well. Endeavor to make your site user friendly in this respect, and this is one area not to be shy about using keywords. (With prudence and diversity, naturally!)

Luke Harlan
Marketing Strategist

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