Use Google Webmaster Tools to Enhance Your SEO

Use Google Webmaster Tools to Enhance Your SEO

If you’re like many website owners, you have yet to fully value what Google Webmaster Tools can do to help with your site’s SEO. That’s something you’re going to want to fix right away!

I mean what better place than to go to the horse’s mouth for tips on how to better optimize your pages to rank well in Google than, well, Google!

Rather than overwhelm you with the entire suite of tools, here are 4 of the most useful ones to get you started!

4 Of our favorite reports that will help your SEO

HTML improvements The HTML Improvements report is a very handy tool for SEO. It can show you things you definitely need to be aware of, like how well or even if your Meta data is optimized, title and descriptions deficiencies, as well as duplicate content issues. Well worth a look.

Search Queries The single most useful report, Search Queries returns loads of data including impressions, clicks, click-thru-rate, keyword terms searched, image and video SEO and a lot more. The keyword section only goes back for 30 days, but it gives you some data you can use with other tools.

Crawl errors This report will show you which pages are returning a 404 error code, that is, not found. These you’ll need to address as soon as possible, as you are losing traffic, and your search engine results may be skewed as well.

Links to your site This one returns a list of sites that are linking to your pages, and will show you what pages are drawing the most interest. This can be, and often is, quite surprising, as pages or content you might not have thought was significant may very well be drawing loads of traffic to your site!

Google Webmaster tools are a very useful tool to let you know what you need to be concerned about and fixing on your site. It should be your first stop, even though you may eventually use a more sophisticated paid tool to dive deeper.

Luke Harlan
Marketing Strategist

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