What to Think about Link Building in 2015

A Short Look at Link Building in 2015

Over the last several years Google has been on a tear trying to clean up their search engine results, and as part of that cleanup, backlinks are getting far more scrutiny than in the past.

These days, understanding what you can and can’t do with backlinks can be totally confusing, and lead to missteps and possibly even penalties.

Since we sure don’t want to go there, let’s examine some of the best ways we can build links in 2015 without fear of being banned or otherwise punished.

5 Best practices for Link Building in 2015

Make sure you vary your anchor text These days a site with a link profile containing 95% of one particular keyword is a sure signal to Google that there is some funny business going on, and a penalty awaits. Your job now is to ensure you vary your anchor text to include a variety of keywords, naked URLs, and a few generic phrases like”click here”.

Go after social links One of the simplest ways to garner new and relevant backlinks is through your social channels. This works for you in two ways, also showing that your pages are socially engaged with natural link building.

Aim for natural growth Any massive influx of links is looked at very carefully, and often not all are counted. This can’t be helped sometimes, obviously, as in the case of a launch or event, but just be forewarned.

Don’t purchase backlinks Avoid buying backlinks. Even if you are very careful, too much is out of your control for it to be a safe practice. Those seemingly great deals you see on Fiverr and some of the Black Hat forums can really get you in trouble fast. Organic link building is rewarded

Don’t use private blog networks Extremely popular over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you are very clever, you can create your own, but that can be quite a time-consuming and expensive undertaking.

Luke Harlan
Marketing Strategist

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