Make LinkedIn a Partner in your Small Business

Remember when LinkedIn was that place you visited whenever you wanted to either post of look for a new job? It’s so much more than that now, and for small businesses, it is now a powerful tool for branding and networking your business.

LinkedIn helps you brand, is an outstanding place to post pillar content, and gets your name and brand face-to-face with people you’ll want to work with.

Let’s look at 5 tips for helping your small business get a better footing on LinkedIn.

5 Ways LinkedIn can Help your Small Business

Utilize your profile Your efforts at using LinkedIn for branding will be hindered if you aren’t taking full advantage of the tools the platform provides, foremost among these your profile. Use the rich tools available here to provide a full and complete picture of your business.

Use great images – Take every opportunity to inject visual content into your LinkedIn content by making use of images, videos, presentation and more. People respond to visual far faster and better than mere text.

Become a groupie – There are very important connections to be found in LinkedIn groups, and you’ll notice that you’ll be getting on average 4X more profile views than those who aren’t involved in groups. Be a useful contributor here, and watch your connections soar.

Do the work of connection – The fact remains you have to put out some effort to make LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here can pay great dividends.

Use LinkedIn Company Pages

This is an excellent way to showcase your small business on LinkedIn. Use it as another social property supporting your main site, and drive visitors to it from your company page.

Every small business could use a little help, and a terrific place to find some is through LinkedIn’s small business helps. These free resources help you grow, optimize and further use this platform for all it’s worth. Don’t fail to look into this!

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