Should You Try and DIY in Your Small Business?

Can You Do It Yourself or Do you Want It Done for You in Your Small Business?

When you’re starting out in your small business, the temptation is omnipresent to try and do as much as you can yourself. This is not only from a cost standpoint, but also a sense that you can do this. While it’s smart to have a basic grasp on things, there are plenty of items you’ll need help with, and just don’t make sense to try and learn.

For instance, building a website from the ground up requires a skill set you probably don’t have, and would take time to learn. Easier to hire that out. This isn’t always the case however. Many things you can and should do. Let’s have a look at several of the factors that will inform your decision as to whether to go with DIY or DFY.

Is DIY or DFY best for your small business?

  • Define your own role in your business. What would you rather be doing? Will you dive into all the details, or task that out and adopt a more executive and visionary hat?
  • Really interview yourself as to whether or not you have the skills required to do what you seek to do, or if it would be better to hire people who are well-versed in the subject.
  • If you do hire out, try to get personal recommendations when possible, and never pay in full upfront. Schedule payments on a staged delivery basis, to ensure that the work will actually get done and that you won’t get taken for a bundle.
  • One item you might want to think about outsourcing is your sales and email copy. These are vitally important items, and it’s easy to write bad or mediocre sales copy. This will do you incalculable harm. There is an art and science to this, so make certain whoever does it knows what they are doing.
  • Strive to adhere to an overall vision for your online presence. This is especially important if you are hiring out a lot of the work, as competing viewpoints can creep in, clouding your original vision. Stay true to your view!

Each business is different, and solutions will vary. There is no one size fits all here, but no matter which road you choose, remembering that the buck stops with you helps keep things in perspective!

Luke Harlan
Marketing Strategist

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