Easiest Way To Boost Your Social Media Mojo

How to Crank Up the Volume on Social Media

Long, long ago in an internet far away (roughly a year ago) it was relatively simple to rank your site’s web pages in the search engine results. All that you had to do was optimize your pages, have great, original articles, and to gather a vast number of backlinks .

Ahh, the good ‘ol days.

Google, in their pursuit to develop a more relevant, social selection of search results, has made the game somewhat more intricate. In addition to being sure we are still doing most if not all of the above tasks, social signals are now playing a vital part in the Google search results algorithm, the formula designed to determine where our pages rank in the search stratosphere.

So exactly how do we create these “social signals” on Social Media?

So how can we do this without tearing out all our hair? Listed below are three easy methods for you to quickly increase customer engagement, increase your audience, and boost word of mouth regarding your business on social media.

  1. Use Images and Videos – Like it or not, we are now a society that thrives on images. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see instead of read. According to Facebook photos and videos attract 53% more “likes” than text alone.
  2. Make Sure to Post Later on In the Day – Engagement by means of liking, sharing and following, is far more likely to happen later in the day or early evening, according to research from social media expert Dan Zarrella. Even if you post early in the day, as you’re getting going, make sure you check back later. It will be worth it!
  3. Be Quick On The Draw – Don’t leave people hanging! They are wanting to engage with you, so make it a normal practice to reply to comments, tweets and status updates as early as you can.

Don’t be like Freddie..especially on Social Media!

Professional golfer Freddie Couples was asked once why he never answers the phone. His reply was, “there might be someone on the other end.” Don’t be like Freddie! Engage with your readers on social media!

To Your Success!

Luke Harlan
The Strategic Marketer

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