How to Keep Up with Your Social Media

A Sane Plan for Keeping Up with Your Social Media

Simply having social media accounts for your business is a good start, but you are not likely to get any substantial benefit from social media if you aren’t making regular posts and engaging with your readers.

The problem many companies face is how to find time and what specifically to concentrate on when it comes to social media maintenance. There are tons of things to keep up with, but with the help of some smart tools and an even smarter plan, it can be done.

In hopes of quelling your fears and helping you to create a plan, let’s look at 5 ways to make your social media less painful and more of what it’s supposed to be!

5 Tips for social media maintenance

Choose your platforms wisely You really can’t do justice to your social media if you’re spread too thinly across too many social platforms. You will definitely want to look into the major ones, like Facebook, YouTube, Twitter and LinkedIn. Even so choose those that make the most sense for your business, and focus on them.

Have an editorial calendar Scheduling your postings, except for the spur of the moment posts, can take a lot of pressure off of your staff, and help you run social campaigns at the same time. This is also where tools can play a part.

Use cross promotion Make sure to take full advantage of cross promotion by announcing your social postings to all your channels. This can result in a larger and wider reach for your content.

Make sure you repurpose your content Utilizing your content in various ways on your social media platforms only makes good sense. A long post can easily make a number of good snippets, meant to lead readers back to the site where they can read the entire version. You get the idea…

Share other awesome content you find This is one that your readers will love, and will take a lot of the pressure off of you to come up with great content every single day. Share useful and informative bits you come across in your day with your audience. One tip though: be sure it is relevant!

Luke Harlan
Marketing Strategist

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